Big box gyms sell the illusion of exercise. Get on a treadmill, walk for 30 minutes, get off, push some levers on a Cybex machine, and presto you feel good about yourself. No hard work, no real financial commitment, just $99 for the year, Hell we’ll even throw in free Pizza and Bagels once a month. 

The fitness industry shifted catering to the masses, exiling fitness enthusiasts. Health Clubs took away the heavy dumbbells, barbells, and wide open spaces where real work is done (In the name of safety, of course.)

To fill the needs of everyday athletes, a new kind of gym was born, Athletic Training Facilities. A radically different concept with Olympic caliber equipment, Rowing Machines, Kettlebells, Sandbags, Barbells, Wide Open Spaces, and Real Coaches. 

These lesser know facilities use your monthly membership fee, hiring the best coaches, instead of hiring the best Ad Exec’s. With proper equipment, experienced coaches, and a community of motivated individuals, something amazing happens. Everyday people become extraordinary athletes. 

So next time you see someone blast down a football field lightning quick, think, that didn’t happen at a Health Club. 

When a co-worker loses 60 pounds while you were watching Family Guy, think, that didn’t happen at a Health Club. 

And when our members train for a marathon, think, that didn’t happen at a Health Club. 

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Crossfit · Gold's gym · Health clubs · Planet Fitness · world's gym

Welcome to Globo Gym
Most health clubs want two things: Pay on time and workout quietly. Don’t drop weights, don’t make noise, and for the love of god please don’t actually do any meaningful exercise. They’ve created an atmosphere that feels more like a museum of gym equipment instead of a place to push yourself. You have two options on the main floor: hit the treadmill or the Nautilus Equipment. Outside of the Aerobics room you’re going to get stared at or spoken to if your doing any kind of exercise that isn’t at a designated machine or station. Athletes don’t train this way because it doesn’t work.

Lunk Alarm
Let’s take a look at Planet Fitness. As a business man I think it’s genius, as a fitness professional it’s a failure. Walk in the door and the first thing you’ll notice is a giant warning light and siren. If you workout hard or loud enough to actually improve yourself you make the other members feel bad about themselves. They aren’t here to actually workout, they’re here to walk aimlessly on the treadmill and push some levers on a machine to simulate exercise.

Planet Fitness started out with a good idea. We want to create an atmosphere that’s  welcoming to most people by excluding intimidating bodybuilders. I get it, but you went too far.  You pushed away not just bodybuilders, but anyone looking to improve their fitness level.

Now You’re Hurting Your Members
The saddest thing about PF is they found a new angle to attract the fat and lazy “Pizza Mondays” and “Bagel Thursdays”. Here’s an actual quote off their Website “Pizza nights we go through 3000 pizzas. That’s 24000 slices per month!” This is like luring drug addicts into rehab with Heroin Mondays, yeah it’ll get them in there but it’s not helping.

Planet Fitness as big as you are and with all your resources you could be teaching your members proper nutrition. Why not hire a leading nutritionist to speak at your clubs, or partner with a nutrition website? As a health club you’re responsible for the health of your members, try to remember that.

Lets Do Things Right
Here at Solid Body the floor plan is open. There’s room to run, jump, throw, and do real exercise. I built it to give normal people access to a true Olympic Training Center. Our members range from everyday people who’ve never workout before to Elite Marathoners.

Fortunately coaches like myself are popping up around the country looking to change peoples lives and not just their bank accounts.

If you’re ready begin an effective weight loss program, Call or Email us today.
Click Here to Get Started

Solid Body Fitness
617-365-0905
Jason@SolidBodyFit.com

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Bodybuilder · Globo Gym · Gym · Health Club · Lunk Alarm · Pizza Mondays · Planet Fitness · Weight Loss